social media usage germany by age

However, forced lockdowns undoubtedly catapulted more people into the ever growing digital world at least to keep in contact with friends and family. Data from GSMA Intelligence shows that there were 117.9 million cellular mobile connections in Germany at the start of 2022. Most popular Netherlands-based influencers on Instagram 2019, Social media: global penetration rate 2023, by region, Social media audiences in the Netherlands 2021, by social network, Most popular social media platforms for Millennials in the Netherlands 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2023, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Content that is useful or funny will draw attention and interest from potential followers, who will then want to see more of your stuff. Surgeon General Dr. Vivek Murthy issued an advisory warning about the impact that social media is having on the mental health of young people. If you look at some of Germany’s best known and most-trusted brands, they’ve a strong YouTube presence. General internet usage is up by 4 million people but the average user only spends 1 hour 4 minutes a day online in Germany compared to the 3 hours 35 minutes people spend online in Japan. What is your favorite television channel? Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 13.00 million “members” in Germany in early 2022. Germans don’t like dramatic claims, for example, and prefer an honest, more modest approach. The most important key figures provide you with a compact summary of the topic of "Media usage in Germany" and take you straight to the corresponding statistics. The “thumbs up” emoji came in second, followed by the “red heart” emoji. Social media use by young people is nearly universal, with up to 95% of young people ages 13-17 reporting using a social media platform and more than a third . Remember, the majority of videos are watched without sound, so always provide subtitles. Many of Germany’s leading brands utilize Facebook to interact with their consumers.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'theglobalstatistics_com-leader-2','ezslot_19',125,'0','0'])};__ez_fad_position('div-gpt-ad-theglobalstatistics_com-leader-2-0'); Instagram, owned by Meta, is ranked second on the list, with 53.90 percent of internet users in Germany. However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook – so the figures shown here are not directly comparable with figures published in our previous reports. You can also take your followers on an authentic journey by creating multiple Stories. Well bibisbeautypalace is again topping the list with a whopping 6.6 million followers. Sports programmes (25.7 per cent), 3. Meanwhile, Ookla’s data shows that fixed internet connection speeds in Germany increased by 12.07 Mbps (+21.9 percent) during the same period. YouTube has benefited significantly from this growth and is now the leading social media platform in Germany. If Facebook marketing is done well, German consumers will respond. Top Marketing Tip: Consumers generally don’t like pushy marketing content. Other sites and apps stand out for their demographic differences: While there has been much written about Americans’ changing relationship with Facebook, its users remain quite active on the platform. Please create an employee account to be able to mark statistics as favorites. Twitter is huge in countries like Japan with 35.6% of the population using it. But that top position now belongs to the social messaging app, WhatsApp. Surgeon General: Why Social Media Harms Youth Mental Health That said; over 80% of German millennials (the most active age group) use social media several times a week and that number is sure to keep on rising. Note: gender data are currently only available for “female” and “male”. In turn, social channels have upped their social purchase offers with features such as Instagram Shopping making it easy to show your catalogue and drive sales. As Bitkom CEO, Bernhard Rohleder, explains: “In time of widespread contact restrictions, social media helps people stay in touch with friends and family, follow public events and find entertainment and distraction.” He added, “Social distancing becomes more bearable with social media.” Indeed, since the outbreak of coronavirus in Germany, 75% of Germans used platforms including Facebook, Instagram, Xing and Twitter ‘more intensively.”. When compared to the previous year, there is a decrease of 1.6 million (-2.0 percent). And being active on these sites is especially common for younger users. Don’t just sit in a corner and mope. With over 47.36 million monthly active users in 2023, Germany is one of only two countries where Facebook has more than 30 million active users. An omnichannel marketing approach is one of the best ways to boost outreach and attract more followers. These age differences generally extend to use of specific platforms, with younger Americans being more likely than their older counterparts to use these sites – though the gaps between younger and older Americans vary across platforms. In 2023, Facebook is the most used social media platform in Germany, with 60.70% of internet users (47.36 million) joining. During the survey. Social media in Germany – the stats you need to know is essential reading for business owners and marketers targeting the region. We are not liable for any financial loss, errors, or damages of any kind that may result from the use of the information herein. You need to give consumers a reason to visit each platform and a copy and paste approach simply isn’t interesting. Or the UK, where 67% had a social presence. Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter and WhatsApp are statistically unchanged since 2019. The number of internet users in Germany increased by 1.0 million (+1.3%) between 2020 and 2021. Social Media Can Harm Kids. Could New Regulations Help? If you want to get Socially Sorted today, contact the Contentworks team. YouTube. The numbers on Facebook users alone were over 47.36 million. 78 %. However, Meta made important changes to the way its advertising resources report audience reach data at the end of 2021 – including making significant revisions to its base audience data for Facebook Messenger – so the figures shown here are not directly comparable with figures published in our previous reports. Especially for those growing up in unwelcoming families or communities, social media often provides a sense of identity and belonging at a crucial age, much earlier than for many L.G.B.T.Q. Click here to explore our in-depth TikTok data for every country in the world. That said; it’s important to note that live video via tools such as YouTube Live is not as popular in Germany as in other parts of the world, falling below the global average. Click here to explore our in-depth LinkedIn data for every country in the world. Bianca Classen’s BibisBeautyPalace channel also has 5.6 million followers. Social media usage in Western Europe - Statistics & Facts Updates to Google’s advertising resources indicate that YouTube had 72.60 million users in Germany in early 2022. However, you may not be aware that Germany also has one of the most active social media communities in the world! It’s also short and snappy in order to keep the attention of consumers from start to finish. Note: Figures for social media users shown here and in our complete Digital 2021 reports may not equate to unique individuals. Snap’s advertising resources only publish audience gender data for “female” and “male” users, but the figures published for these demographics don’t always add up to the total user figure, so percentages shown here may not sum to 100 percent. "Reach of Leading Social Networking Sites Used by 46 to 55-year-olds in Germany as of 3rd Quarter 2020. Germany has long been known for many things, including their excellent beers and sausages (a favourite at Oktoberfest every year), their beautiful nature and cities, as well as being the birthplace of many famous composers and authors such as Beethoven, Goethe, and even Brothers Grimm. Learn more. Brands that are effective on social media not only attract people to their business; they also help build an online community that shares information and engages with others. However, Instagram restricts the use of its platform to people aged 13 and above, so it’s helpful to know that 40.6 percent of the “eligible” audience in Germany uses Instagram in 2022. This figure means that Snapchat’s ad reach in Germany was equivalent to 18.2 percent of the total population at the start of the year. Social media usage continues to grow worldwide and marketers are making the best of it. Well, she’s not wrong! The TikTok videos from BMW are watched millions of times and very much live up to BMW’s TikTok statement “Just here to bring you some JOY.” From shooting crazy BMW commercials to interacting with brand-relevant influencers, their strategy is on-point. Social media use is common in Germany, as it’s one of the most internet-friendly countries in the world. This figure suggests that Instagram’s ad reach in Germany was equivalent to 35.6 percent of the total population at the start of the year. The Internet users have decreased to 2 percent (-1.6 million users).if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'theglobalstatistics_com-large-mobile-banner-1','ezslot_16',123,'0','0'])};__ez_fad_position('div-gpt-ad-theglobalstatistics_com-large-mobile-banner-1-0');Average daily time spent using Internet5 hours 22 minsAverage daily time spent using social Media1 hours 29 mins. The most popular Facebook pages in Germany are: Top Marketing Tip: Hashem Al-Ghaili is a science communicator dedicated to sharing his passion for science, technology and nature. Social Media in Germany - The Stats You Need to Know - Revisited People in Germany are rapidly moving away from desktop computers and more towards mobile devices such as smartphones and tablets. Interesting stuff! It's a selection of . Most popular TV format: 1. But why? Data published by Ookla indicate that internet users in Germany could have expected the following internet connection speeds at the start of 2022: Median mobile internet connection speed via cellular networks: 51.03 Mbps. . For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app – a difference of 63 percentage points. The survey was conducted by interviewers under the direction of Abt Associates and is weighted to be representative of the U.S. adult population by gender, race, ethnicity, education and other categories. For additional context, Facebook Messenger’s ad reach in Germany is equivalent to 18.4 percent of the local internet user base (regardless of age). However, Facebook restricts the use of its platform to people aged 13 and above, so it’s also worth highlighting that 35.0 percent of the “eligible” audience in Germany uses Facebook in 2022. May 26, 2023 10:50 AM EDT. Safari comes second with 21.71 percent of the market share, followed by Firefox (12.26 percent) and Microsoft Edge (7.17 percent). In fact, according to Statista, social media usage on mobile devices is projected to grow even faster than that of PCs between 2015 and 2023. With the majority (96%) of Facebook users accessing the channel via a mobile device, Facebook marketing is the perfect way to catch people on-the-go. 15.6 percent of Germany’s population is between the ages of 55 and 64. Reacting to the violence that broke out yesterday in Dakar and other towns following the verdict in the trial of opposition leader Ousmane Sonko, Samira Daoud, Amnesty International's Regional Director for West and Central Africa, said: Use Ask Statista Research Service. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); John Kennedy street, Iris House, Office 740B Lemesos 3106, Cyprus, Contentworks Agency - All rights reserved 2023, Website Designed and Developed by Convertico Media, Social Media In Germany- The Stats You Need To Know. 1/3 of German internet users also watch Facebook videos, so it’s worth investing time in creating video content for this channel too (and not just YouTube). With all eyes on WhatsApp in Germany, it’s important to understand that it can be used for business as well as chatting with co-workers and messaging your family. By comparison, a somewhat smaller share of those ages 50 to 64 (73%) say they use social . 77.5% of Germany’s population lives in urban centres, while 22.5% lives in rural areas. The people of Germany are gradually switching from desktop to mobile devices like smartphone or tablet. And while Twitter is only the tenth most popular social channel in Germany, developing links between your platforms can help to fuel interest. Data published in Meta’s advertising resources indicates that Facebook had 25.75 million users in Germany in early 2022. Social media works by connecting people through a variety of different channels. In particular, the awareness that negative customer feedback on the Internet can harm a business is a driver shaping the use of social media. You’ll find our complete #Digital2021 report for Germany in the SlideShare embed above (click here if that’s not working for you). That’s double the time spent on the country’s second most popular video streaming app Netflix. The company’s advertising reach figures suggest that LinkedIn’s audience in Germany was equivalent to 15.5 percent of the total population at the start of 2022. 7.3 percent of Germany’s population is between the ages of 18 and 24. (This was the first year the Center asked about TikTok via a phone poll and the first time it has surveyed about Nextdoor.). And with an audience of 32 million people, Facebook is loaded with tantalising advertising potential. As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or in our Digital 2022 reports. Looking for more Facebook Messenger stats? And German is a language known for its long words. Social media marketing in Germany can be difficult, but with the right approach, it can be quite effective for your business or organization. It is a subsidiary of The Pew Charitable Trusts. Facebook is the most common social network used for news. With 20.30 percent penetration, Telegram, an instant messaging service, comes in third. All the data, insights, and trends you need to help you make sense of the "state of digital" in Germany in 2023, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms. This is up from 59% in 2017 and 72% in 2018. Storytelling is now an essential part of marketing, with businesses leveraging the power of narrative to…, Social media and FOMO (Fear of Missing Out) play a key role in the success of…, Financial literacy is insufficient across the globe. Which devices is your household equipped with? We also provide a wide range of services including content writing of articles, PR, branding, e-books, whitepapers, social media management, financial market analysis and more.
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